WE WERE TASKED WITH CREATING A REDESIGN OF THE VISUAL COMMUNICATION DEPARTMENT OF THE COMPANY “VICTORIA MALAGA”.
THE PROJECT HAD AN EMPHASIS ON ANDALUSIAN HERITAGE AND SUSTAINABILITY.
THE PROJECT HAD AN EMPHASIS ON ANDALUSIAN HERITAGE AND SUSTAINABILITY.
THE DELIVERABLES WERE SET AS THE FOLLOWING: 3 CAN LABELS, 1 BOTTLE ADAPTATION, 6 PACK PACKAGING DESIGN, ADVERTISEMENT, PACKAGING FOR A SECONDARY PRODUCT, AND A GIF.
I focused on having each one of the three bottles represent separate cities within Andalusia: Malaga, Sevilla, and Granada.
My intention was to mix physical elements representing the cities - such as monuments or overall architectural heirlooms that would best depict the heritage of the locations, as well as the abstract representation - being the “pin up” style illustrations.
Using recognised features of the cities as part of my design, would prepare the company for the global market, encouraging foreigners to research into the locations.
MOODBOARD:
SKETCHES:
ILLUSTRATIONS:
CAN LABEL DESIGNS:
MOCK UPS:
BOTTLE LABEL ADAPTATIONS:
6 PACK PACKAGING DIELINES:
SECONDARY PRODUCT PACKAGING DIELINES:
GIF:
ADVERTISEMENT POSTERS;
